➤ Branding is the magical key that brings wealthy life conditions to celebrities, makes you stunned when you hear about the incomes of the influencers or gurus you follow today.

It is vital to make sure that the messages you want your brand to convey to the world and people are understood by the masses so that you can create brand awareness. 

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“A brand is a voice and a product is a souvenir.”

What Are Brand Elements In Marketing?

➤ Brand elements in marketing need to be recognizable and cohesive such as a name, a logo, a colour palette.

➤ They make you noticed by people despite your competitors.

➤ These elements directly affect how audiences perceive you because you need them to build your brand identity.

What are brand elements

Your YouTube video end screens, social media pages, fonts, and other visual materials give potential customers an idea of how you interact with people.

Brand elements consist of eleven core foundations below.

  • Brand name
  • Catchphrase
  • Colour scheme
  • Graphics
  • Jingle
  • Images
  • Logo
  • Slogan
  • Tone
  • Typography
  • Voice

Brand Name

The name you put on your brand is your signature. Finding a brand name is definitely not as easy as it looks. This name should consist of words that are both creative and accurately convey your products, just like the Band-Aid brand below.

What are brand elements in marketing
Source: https://www.band-aid.com/sites/bandaid_us/files/styles/product_image/public/product-images/bab_381370044307_band_aid_band_aid_flexible_fabric_assorted_30ct_007.jpg

The product of this brand is actually a factory bandage, but we literally (generally) ask the public if there is a Band-Aid for wounds.


Your logo, like your brand name, should reflect the philosophy of your products and be interesting. Remember that the formula for an artistic name is equal to the formula correctness + interestingness.

The human brain is very prone to remembering images. That is why they will remember you by your logo in your emails, your website, your YouTube channel, and elsewhere. You can also make an image-based logo like HubSpot, or you can play with words like FedEx and create a logo for yourself.

Brand elements in marketing

Brand elements

Color Scheme

In order to create brand awareness, you need to have a place in people’s minds with positive perceptions. This is where colours come into play. You need to use colour palettes in your marketing materials (logo, graphics, photos, images) that enable people to perceive your brand in their minds the very moment they see you.

BONUS: In addition to the colour scheme, you can use shapes in a way that reminds people of you. For example, what brand comes to mind when you think of apples? That is right!

Slack’s color scheme reminds us of it, does not it?

Brand images
Source: https://blog.hubspot.com/hs-fs/hubfs/slack%20colors.png?width=580&name=slack%20colors.png
Brand elements in marketing
Source: https://blog.hubspot.com/hs-fs/hubfs/slack%20instagram.jpg?width=478&name=slack%20instagram.jpg


Typography is all about fonts. Just like the colour scheme, it needs to be consistent so people will immediately remember you when they see a font. A colour scheme and font that is compatible with your logo will make you perceived as a whole. It also makes it easy for you to create business content.

Check out Spotify’s example below. All texts are written in sans-serif font.

Brand elements in marketing
Source: https://blog.hubspot.com/hs-fs/hubfs/spotify-2.jpg?width=600&name=spotify-2.jpg

Graphics and Images

These two elements make your business and products remarkable via marketing techniques. You can add your logo to any of your content. You can share your illustrations on social media platforms and in your ads.

Using the same filters ensures that you do not lose sight of the principle of consistency, just as with colour scheme and typography.

➤ Your goal is to make people remember you as soon as they see you, right? A person who sees a photo of you without accessing your page should remember you at that moment. Check the example below. Which colour does catch your eye? Specify it in the comments section.

Brand elements in marketing
Source: https://blog.hubspot.com/hs-fs/hubfs/sean.jpg?width=450&name=sean.jpg

Catchphrase, Jingle and Slogan

Songs and melodies are also very memorable items. If this option is suitable for your project, besides being remembered by visual means, make use of sound-focused elements, at least double your chance of being placed in people’s minds. These hearing-based elements, primarily used in advertisements, enable the creation of catchy lyrics.


What is your most favourite catchphrase? Would you mind putting it in the comment section?

Tone & Voice

➤ When communicating with customers, the marketing techniques you capitalize on are all based on at least one philosophy. Do you want aggressive advertising or informative advertising?

➤ Do you want to communicate with humorous promotions, or do you want to appeal to the masses with an official and professional language? The answer to these questions depends on your tone and how you convey the message.

Choose the words that seduce (YES!) your target audience in a way that will positively affect the psychology of the people in your target audience.

 Final Words

➤ Similar content will continue to be published.

If you are planning to be a part of a brand instead of starting a company and creating a brand, click here now before anyone else.

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